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Social commerce proliferates across niche group buying systems

Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build...

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Real time deals will herald in a new consumer mantra: don’t buy early

On Media Transparent last October, I explored the idea of real time deals, which requires consumption of a daily deal within a limited time frame. Merchants with perishable products – seats at a...

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Groupon for Real Estate

Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried...

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Hyperlocal media as a free community service could disrupt advertising models

The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital...

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Hyperlocal Media as a Community Service

My article “Hyperlocal as Community Service Media” on Streetfight discusses why building local media resources to serve the community makes sense. Creating local media is no longer the province of...

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Five reasons why traditional media advertising revenue is sloping towards zero

Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely...

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Klout as Good Will Engine

Klout is known as a metric for assessing social influence. Like Google Page Rank, few understand what else Klout can do beyond being an iconic metric. One overlooked practical role that Klout...

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Six trends impacting hyperlocal in 2012

Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show...

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Demanding accountability in local advertising

The Business Insider report that local merchants can purchase a Google Adwords ad at 1/10 the price on Patch.com’s rate card, and still get Patch.com placement isn’t a revelation. It confirms the...

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Social Media Marketing and Vendor Fatigue

One of the main themes of Street Fight Summit West (SFSW) this week was the complex state of social media marketing for small business. This well-pinned chart explaining the social marketing landscape...

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