Social commerce proliferates across niche group buying systems
Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build...
View ArticleReal time deals will herald in a new consumer mantra: don’t buy early
On Media Transparent last October, I explored the idea of real time deals, which requires consumption of a daily deal within a limited time frame. Merchants with perishable products – seats at a...
View ArticleGroupon for Real Estate
Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried...
View ArticleHyperlocal media as a free community service could disrupt advertising models
The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital...
View ArticleHyperlocal Media as a Community Service
My article “Hyperlocal as Community Service Media” on Streetfight discusses why building local media resources to serve the community makes sense. Creating local media is no longer the province of...
View ArticleFive reasons why traditional media advertising revenue is sloping towards zero
Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely...
View ArticleKlout as Good Will Engine
Klout is known as a metric for assessing social influence. Like Google Page Rank, few understand what else Klout can do beyond being an iconic metric. One overlooked practical role that Klout...
View ArticleSix trends impacting hyperlocal in 2012
Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show...
View ArticleDemanding accountability in local advertising
The Business Insider report that local merchants can purchase a Google Adwords ad at 1/10 the price on Patch.com’s rate card, and still get Patch.com placement isn’t a revelation. It confirms the...
View ArticleSocial Media Marketing and Vendor Fatigue
One of the main themes of Street Fight Summit West (SFSW) this week was the complex state of social media marketing for small business. This well-pinned chart explaining the social marketing landscape...
View Article
More Pages to Explore .....